In this project, I was approached by Formula One podcast group, QuickStop F1, to create merchandise for their brand.
The brief was all about Lewis Hamilton's return to the spotlight, after taking a hiatus following the events of the Abu Dhabi GP in 2021.
The team wanted something bold, taking inspiration from streetwear, and to include a specific image of Lewis Hamilton.
(above) The first draft of the front of the shirt. I decided to use the main colours that are associated with LH. Using just one main image, and a large font to create a bold, almost retro inspired design. The decision was to have the style of the 1st option, but with LH being in full colour like the 3rd.
From here, I then got to work, expanding on the main design, and making slight variations at the clients request.
(above) The design that the client decided to run for the front of the shirt. Using terms and icons related to motorsport and LH. GOAT, referring to Lewis being statistically the greatest F1 driver of all time. A chequered flag, and the Quickstop F1 logo. The date LH posted the famous photo. 3 lights on the side to symbolise the lights that go out at the start of a race, along with stars, that LH always has on his helmet designs. I also decided to add a QR code to the shirt design, as an easter egg. Anyone who was curious enough to scan the QR when purchasing, would be directed to Quickstop F1's website.
Following this, I proceeded to create a mock up of the design on a long sleeve tee, along with adding the quote down the sleeves. The quote would be that of LH's caption that accompanied this photo "I've been gone, now I'm back", which you can see below.
